As frequently stated, “if you keep doing things the same old way and you expect different results, that’s the definition of insanity!” Well, I can’t think of a better example of that truism than the automotive industries hiring practices.
Way back around 1985, I began my automotive journey. The field was loaded with industry-specific lingo that was commonly utilized by dealership personnel. This still remains true today.
One of the frequently used examples is the term “re-treads” or “re-hires”. The reason I bring this up is that dealership hiring practices in many instances haven’t evolved that significantly over the years. Because they are familiar or seemingly professional, bringing back the same old sales professionals can seem like a good idea.
In actuality, it is a quite costly dealership expense that produces low hanging fruit.
The Dealer Principals and General Managers who think outside the box are becoming a magnet for the true industry professionals. This especially includes the younger generation of automotive aspiring Sales Professionals, both male and female. The younger generation tends to gravitate towards these types of dealerships to actually build a career, rather than a short-term job.
Longevity, professionalism, and an overall sense of pride in their craft are qualities that attribute to an overall increase in dealership success. Let’s face it though, if you find ways to significantly reduce or eliminate the astronomical average dealership expenses associated with employee turnover, you should increase your bottom line tremendously.
NADA statistics reveal that the industry-wide turnover rate is approximately 67%. That attributes to the averaged size dealership’s expenses of nearly $500,000 annually. Industry-wide turnover is estimated to be an 8 billion dollar annual expense. Yes, I said billion with a B. That’s insane! Those kinds of numbers should be cause for all Dealer Principals and GMs to break out the books and determine what employee turnover is actually costing their own bottom lines.
Now that we touched on the problem I would be remiss if I didn’t provide a solution. I’m not in any way implying that dealerships do not require salespeople. However, the We Help You Buy Cars marketing platform may be able to greatly assist in the reduction of employee turnover related expenses.
Our program design consists of a network of experienced automotive professionals who advocate on behalf of the consumers. These consumers for one reason or another—such as time management or a previous bad experience—prefer an alternate solution when purchasing new and pre-owned vehicles from dealerships and or private sellers.
The We Help You Buy Cars marketing platform was created by automotive sales professionals with vast automotive industry experience in automotive retail and wholesale sales, including finance and finance related low-cost high-value ancillary product lines.
If you desire to increase your sales opportunities and your actual sales force with minimal financial exposure, we recommended inquiring as to what our performance based program has to offer.
Our network of Independent Automotive Advocates (IAAs for short) are provided with all the tools necessary to run their own businesses—including but not limited to pre-constructed marketing ads, prospecting methods, and training in specialized clientele, such as the conversion industry as well as those of the” Special Needs” Community. Our IAAs work with your select dealership sales force and/or management teams to provide positive results.
Our main mission is to utilize our industry knowledge and connections to create a more positive retail purchase experience for those who are considering their next vehicle. Statistics also show that an overall vast majority of consumers have pre-conceived derogatory notions of in dealership processes and experiences. Whether justified or not, many would prefer having an Advocate on their side versus going it alone.
Less time spent in dealerships combined with an increased sense of preferential pricing and treatment creates more positive purchasing experiences. In turn, those attributes ultimately lead to great customer surveys, customer referrals, and customer retention. These are also benefits of great value to your service department, body shop, and parts and accessory departments as well.
Our IAAs and/or Home Office look forward to advocating on behalf of our clients while simultaneously building a great working relationship with your dealership(s). Nothing beats a win-win-win scenario.
Learn More at We Help You Buy Cars